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Hot Topic: Is August too early to start marketing holiday merchandise?

At the mall, it’s where band tees are the only tees. In Retail Brew, it’s where we invite readers to weigh in on a trending retail topic.
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Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Stores are already beginning to feature holiday merchandise online and in stores.

You tell us: Is August too early to start marketing holiday merchandise? Cast your vote here.

Circling back: Last week, we noted that there are 86 retail companies in the Fortune 1000, and only 13 had a woman CEO as of July 2023, down from last year, according to Heidrick & Struggles data cited by the New York Times. That means that women, who represent 56.5% of retail workers, according to Census data, represent only 15.1% of CEOs at retail companies.

We asked what you thought about that, and more than seven out of 10 of you (70.6%) said it is unacceptable and that women should represent at least half of CEOs at retail companies. Another 23.8% of you agreed that the current level of representation is unacceptable, but thought that women representing half of CEOs at retail companies seemed like an unrealistic or unachievable standard. Another 5.6% of you didn’t know or weren’t sure.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.