Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
An FDA panel has ruled that phenylephrine, the active ingredient in OTC medications for allergies and colds including Benadryl Allergy Plus Congestion, Sudafed PE, and Vicks Sinex, is ineffective. If the FDA makes a final ruling that the drug is a dud (in terms of effectiveness), brands may have to remove the products from shelves and reformulate them.
You tell us: Given the ruling from the FDA panel that phenylephrine is ineffective, do you think brands with products that contain the ingredient should proactively pull products from shelves, or wait for the FDA to make a final decision? Cast your vote here.
Circling back: Last time, we noted that two supermarket chains in France, Carrefour and Intermarché, have festooned shelves with signs warning shoppers that a product has been shrinkflated. No major US supermarket chains have called out products for shrinkflation with shelf signage yet, so we asked if you thought supermarkets on these shores should.
Some of you clearly took it very personally when you realized there were fewer sheets on the Charmin mega roll. No fewer than 88.5% of you said yes, supermarket chains should warn shoppers about products that have been shrinkflated, while 10.4% said no, supermarkets should not alert shoppers that products have been shrinkflated. Only 1.1% did not know or weren’t sure.