Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
Birkenstock, the shoe many consumers love (but many others don’t), filed to go public in September, enabling the linguistically tantalizing prospect of owning Birkenstock stock (Birken-stock?).
You tell us: Do you own a pair of Birkenstocks, and are you hoping to purchase stock in Birkenstock? Cast your vote here.
Circling back: Last week we noted that in the US alone, paper receipts use ~3.7 million trees and 10 billion gallons of water annually, according to a 2022 report by Green America, and a bill before the California legislature seeks to address the issue by requiring businesses to offer consumers the option of an electronic receipt before printing one.
We wondered how you respond when you’re asked if you want a paper receipt at checkout.
Turns out most of you aren’t leaving a paper trail, with 61.7% reporting that you say no, you don’t want a paper receipt, on most or all occasions. The remaining 38.3% of you said that you say, yes, you do want a receipt on most or all occasions.