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Why Nuuly is letting subscribers rent clothing from Tierra Whack’s personal wardrobe

Fans of the hip-hop artist can wear the same pieces she wore to performances and events.
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Nuuly

less than 3 min read

Magazines are filled with promises to help readers “get the look” of a celebrity’s outfit, whether it’s an oversized button-down shirt Blake Lively wore in an Instagram post or a pink suit Eva Longoria wore on The View. The articles often recommend facsimiles that aren’t exactly what’s featured but are similar styles that the non-famous could afford without selling a kidney.

But if a fan of Tierra Whack likes the polka dot outfit the Grammy-nominated singer wore to Kamala Harris’s vice presidential residence to celebrate the 50th anniversary of hip-hop, or a crocheted ensemble she wore to a Sixers game in her hometown of Philadelphia, there’s now a way they can get to wear not just the look but the actual items themselves.

In a partnership with Whack, Nuuly, the clothing rental service owned by Urban Outfitters, is offering 41 items from the singer’s wardrobe, some of which she thrifted or collaborated on designing.

“When I was working with Nuuly and we had to go through the racks, I was so full of joy,” Whack told Teen Vogue. “Each of these pieces are a statement piece and I can’t wait to see my fans, my people, just rocking it in their own way.”

Tierra Whack poses in an outfit that's now available to rent or own on Nuuly.

Nuuly

Get ’em while they’re haute: For a subscription fee of $98, Nuuly subscribers select six articles of clothing a month, from more than 400 brands including Urban Outfitters sibling brands Anthropologie, Bhldn, and Free People.

As with all of Nuuly’s inventory, subscribers will have the option to buy any of Whack’s 41 items rather than return them. Prices range from $280 to $1,000.

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Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.