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Hot Topic: Should retailers make shoppers buy additional items to get one that’s in high demand?

Plus, you weigh in on whether working from home should preclude promotions.
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Hermès

less than 3 min read

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Two Californians sued Hermès, alleging that they were not allowed to purchase sought-after Birkin bags because they did not purchase other “ancillary products” as well. Hermès has denied the practice, which is prohibited by antitrust law.

You tell us: When it comes to a highly sought-after product like a Birkin bag, do you agree with the law that prohibits retailers from requiring consumers to buy additional products along with the product they want? Cast your vote here.

Circling back: Last week, we asked whether you agreed with Dell's new return-to-office policy that employees who choose to work fully remotely won’t be considered for promotions or lateral reassignments. Nearly three out of four of you (74.2%) disagreed, saying that the policy was not reasonable, while 24.6% thought the policy was reasonable, and 1.2 % did not know or weren’t sure.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.