Luxury demand is on the rise despite inflation, survey

Luxury retailers may be hitting a snag lately, but the desire for luxury is alive and well here in the US, according to YouGov’s 2024 US luxury boom report, which examined the American consumer’s appetite for luxury over the past four years.

The report found that despite inflation, intent to purchase luxury goods increased significantly.

• Between 2021 and 2024, purchase intent saw a whopping 86% rise among customers.
• When asked if they were likely to buy a luxury item over the next 12 months, 26% of the respondents said yes, compared to 14% in 2021.

Among those who put their money where their mouth is, so to speak, 15% of Americans had purchased luxury goods in the past 12 months, a 9% increase from 2021.Shoes, accessories, and beauty products were the most purchased categories among shoppers between 25-44, which the report categorizes as the largest segment of luxury buyers.

Meanwhile, 37% of shoppers between 35-44 were willing to shell out over $1,000 on their coveted purchases.

“Luxury demand continues to skyrocket despite inflationary fluctuations,” Chris Melchiorre, SVP at YouGov America, said in a statement. “As more Americans purchase or consider purchasing luxury goods, luxury brands need a holistic understanding of their evolving and broadening customer segments.”