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It’s that time of the year again, when Lyst releases its quarterly hottest fashion brands index. And the hottest brand crown now belongs to Loewe, which in Q2 overtook Miu Miu and Prada, the second and third on the index, respectively.
Other brands in the top 10 included Saint Laurent, Versace, Bottega Veneta, and Balenciaga.
- Beyond the coveted top 10, Skims moved up one place, snagging the 12th spot as searches for the brand increased 32% over the past three months.
Lyst also accounted for “fast moving brands” last quarter. Coming in at the top was the Swiss athletic and performance sportswear brand On, which saw a 31% increase in searches in Q2.
- Then there were others like the Parisian retailer Casablanca, which notched a whopping 64% surge in searches.
Lyst, which analyzes the online shopping behavior of more than 200 million shoppers a year, also has an equally important hottest product breakdown.
- At the top were the On x Loewe Cloudtilt 2.0 sneakers, which drove a 308% spike in searches for On after their debut.
- Other notables include Casablanca’s crochet knit shirt, part of its menswear collection, which snagged the No. 4 spot with a 161% increase in searches quarter on quarter.
Dragon Diffusion’s Santa Croce woven leather tote bag, although in fifth place, was also a promising product that quickly established itself as a cult favorite with a 197% increase in searches for the quarter.