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Who doesn’t love a trip to the mall? It seems a lot of Americans do. Shoppers flocked to malls throughout August and the Labor Day weekend, perhaps to beat the heat and score a good deal.
- According to data on foot traffic from the PropTech firm MRI Software, shopping mall traffic during the weekday period was up 10.7% YoY and 9.9% over the holiday weekend.
- Overall, shopping mall traffic increased 2.5% month over month and 10.4% YoY.
And of course, with Labor Day weekend ushering in deals and promotions, shoppers were only more inclined to shop at the mall with foot traffic up by 38.9% week over week.
- The really good news is that those rates were up 56.2% compared to Labor Day weekend in 2019 hinting at a “full recovery from pandemic-induced struggles,” according to MRI.
- Things were looking good even in downtown areas, which saw an 11.2% YoY increase in visits on Sunday over the Labor Day weekend.
“Our takeaway for the US overall is that people love outdoor events, but good sales can drive them indoors,” Cederick Johnson, senior director at MRI Software, said in the report. “That’s why downtowns and malls alike thrived over the holiday weekend.”