Do you hear that? It’s the sound of the crowds banging at your door, clambering for the hottest holiday deals ever.
Are you ready for it?
No worries if you’re not, because you’ve come to the right place. We linked up with Rokt to help you crush your hottest holiday season ever by providing the best offers at the best time. All it takes is a little bit o’ advanced prep, AI, alternative payment options, and a seamless offsite experience.
Here’s how.
BFCM prep starts now
If you think it’s too early to start your BFCM prep, think again. Last year, major retailers like Amazon and Best Buy started their Black Friday sales on November 17—and we don’t think it’ll slow down at all this year.
In fact, we’re expecting holiday shopping to kick off even earlier this year. In 2022, Rokt saw that 37% of total holiday shopping occurred on their platform in October, and they’re thinkin’ this number will exceed 41% this year.
So what’s the ho, ho, holdup? It’s time to start your holiday prepping. And we know of a li’l tool that just might help…
Supercharge ads with AI
You didn’t really think we’d make you plan for BFCM all on your own, right? Of course not. Not when you’ve got AI and machine learning tools right at your fingertips. And just wait ’til you see what these bad boys can do.
AI allows for deeper customization of creative assets, which basically means it takes only a simple click for you to create different versions of messaging and offers. So click around and find out what works for you and your customers.
After all, 83% of creatives are already using machine learning tools. And that’s not the only new tool you should be getting your hands on.
All about alternative payments
Contactless, digital, mobile…customers wanna pay in any way except cold, hard cash (or card). Over the last five years, digital wallet spending has increased by $4.5 trillion. And in 2024, 1 billion consumers are forecasted to use contactless mobile payments.
Here’s how you can get a slice of that pie: partnering with digital wallets like Apple Pay; online payment systems like PayPal; buy now, pay later options like Klarna; and one-click solutions like Click to Pay. With alternative payment options, you’ll generate incremental revenue *and* simplify your customers' shopping experience.
Whew, there are a lottt of options for both retailers and consumers out there. Now it’s time to focus on the bigger picture.
Evaluate your shopping experience
Where are your customers these days? This isn’t a trick question—they’re everywhere. On social media, on retail media networks, at pop-up shops, on partner sites…you get the picture. Rokt can help you ensure your customer experience is perfectly seamless.
How? By collecting first-party data from the Transaction MomentTM to get the most complete views of your customers and their unique tastes and interests. Rokt’s relevance platform helps you reach your customers and stay in control with:
- full control and transparency
- data-backed decisioning
- full Transaction MomentTM optimization
With relevance and the Transaction MomentTM backing you, you’ll be able to reach your customers when they’re in a buying mood. And your ads, powered by tech and AI, will get higher engagement than ever.
The season of giving
Of course, the holidays aren’t just about shopping, buying, and getting. They’re also about giving. And today’s consumers are thinking more and more about social good when they do their shopping.
Not only are shoppers expecting brands to reflect their values, but they’re also willing to put their money where their mouth is. Rokt discovered that 90% of consumers would switch to a brand that supports causes they care about if the price and quality are the same.
Sure gifts you a lot to think about, doesn’t it?
Unwrap your holiday potential
As the holiday season (and the crowd of consumers) gets nearer and nearer, you’ll need to be more prepared, way more in advance. Advanced AI tools, alternative payment options, and a seamless shopping experience—enhanced by Rokt’s relevance platform—can go a long way in your holiday prep. Here’s to your hottest holiday season yet.