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When it says Gucci but looks sketchy, or says Dior but looks dicey, it could be a fake, and the number of products failing authentication tests in the US is on the rise.
The rate of products that were “unidentified,” industry parlance for not passing muster with authenticators, rose to 8.8% in 2023, up from 7.2% in 2022, an increase of 20%.
Better news for Uncle Sam’s neighbors to the north and south for the same years, with Canada seeing the rates of products deemed fake fall from 6.3% to 5.2%, and Mexico from 7.6% to 6.3%.
That’s according to “State of the Fake,” the annual report from Entrupy, the New York-based AI authentication solutions company. The data is from authentications performed by Entrupy itself, which operates in 90 countries and authenticated products valued at nearly $1.4 billion in 2023.
Sneaker and sneakier: If imitation is the greatest form of flattery, let’s hope it isn’t going to Goyard’s head. More than 1 in 5 (22.8%) of its products that Entrupy tested in 2023 were determined to be fake, up from 21.4% in 2022 and higher than any other style.
Second, but well behind, was Prada, with a fake-detection rate of 14.3%, followed by Céline, with 12.2%.
The most astronomical rates of fake-detection were with sneaker styles. Nike’s Jordan 1 Retro Low OG SP Fragment x Travis Scott, for example, was more likely to be found fake than authentic. It’s fake-detection rate: 55.3%.