Retail news that keeps industry pros in the know
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This will be the winter of AI.
There seems to be an avalanche of artificial intelligence (AI) news these days. From retail and tech giants Walmart and Meta, to search giant Google.
“We’re introducing a transformed Google Shopping — rebuilt from the ground up with AI,” wrote Sean Scott, VP and GM Consumer Shopping, in a company blog post October 15.
Scott said Google has paired its Shopping Graph, which has 45 billion product listings, according to Google, with the company’s AI models to “transform” the online shopping experience with a new, personalized shopping page rolling out in the US over the coming weeks.
Plus, Scott said it is using AI to speed up and simplify shoppers’ search for items and show them more relevant products.
“You’ll now get an AI-generated brief with top things to consider for your search, plus products that meet your needs,” Scott added.
Shoppers can expect search results on Google Shopping to include filters like “size” and “available near you now” preferences. This new experience also brings together Google’s AI-powered virtual try-on feature and augmented reality-powered shopping tools.
The new Google Shopping facelift also includes a deals page. Users need to click the “Deals” link at the top of the page to explore. “We know shoppers always want low prices, and the new Google Shopping not only includes deal-finding tools like price comparison, price insights and price tracking throughout, but also a new dedicated and personalized deals page where you can browse deals,” Scott wrote.
Recently, Google also upgraded Google Lens ahead of holiday shopping. Users can discover visual matches of products with specific product information when using Google Lens for shopping, including its price across retailers, reviews, or where to buy the item.