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Supply Chain

Hot Topic: Have you ever purchased a counterfeit product?

Plus, readers weigh in on whether the new Chicken Big Mac will draw them to McDonald's.
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Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

The rate of designer products that authenticators discovered was fake rose to 8.8% in 2023, up from 7.2% in 2022, an increase of 20%, according to data from Entrupy, the New York-based AI authentication solutions company.

You tell us: Have you ever intentionally or unintentionally purchased a designer product that was fake? Cast your vote here.

Circling back: Last time we told you about the much-ballyhooed debut of the Chicken Big Mac at McDonald’s, and asked if you found the menu item tantalizing enough to make a special trip to Mickey D’s to try it. Only 23.7% of you told us you were so interested that you’d make a special trip to McDonald’s to try it, while 32.2% said it didn’t warrant a special trip, but you’d try it the next time you were at a McDonald’s. The most popular response, though, chosen by 41.5% of you, was that you weren’t interested enough in the Chicken Big Mac to try it at all, while 2.5% of you didn’t know or weren’t sure.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.