Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
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Emily Schwartz is head of content and communications at Haus, a marketing science platform working with brands like Jones Road, Magic Spoon, and Sonos.
How would you describe your job to someone who doesn’t work in retail? It's helpful to think of my job spearheading content and communications at Haus almost like being the GM of a media company, but for a brand. I help define our narrative and distribution channels so we can reach the right audiences with the right message at the right time—including many customers and community-members in retail, DTC, and e-commerce.
One thing we can’t guess about your job from your LinkedIn profile? It's super cross-functional. It's impossible to lead content and communications well in a silo. I'm working with partners in customer success, product, marketing, sales, and science nearly every day.
What’s your favorite project you’ve worked on? I loved helping drive PR for a recent fundraise announcement and new product launch. It's so satisfying to pour in the work and see it pay off.
Which emerging retail trend are you most excited about right now, and why? There's a transformation happening in retail marketing measurement right now around incrementality. Brands are realizing that correlative signals aren’t good enough when it comes to measuring true ROI on online and offline ad spend—it’s all about causality, experimentation, and smarter decision science, and it’s a really awesome movement to be a part of.
What’s your go-to coffee order? Cortadito. My husband is Cuban-American—blame him?
Worst piece of advice you’ve received? That your work is worth sacrificing your marriage for (seriously, I had a manager once tell me this!).
What was your favorite retail product when you were 15? At 15, probably the Adidas unisex slide sandal with the textured insole, I loved those. Today, anything from the Clearstem Skincare line (no, they don't pay me to say this—I just love their ethos and products!)