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As the fall sports season gets underway, shoppers snapped up essential gear to get back into robust shape and cheer on their favorite teams, the latest Shopify sales data shared first exclusively with Retail Brew suggests. The tech platform that builds e-commerce stores reported top-selling items for October included football helmet visors, scoreboards, and training equipment, including chin straps.
Shopify orders for helmet visors jumped 350% compared to September, while sales of scoreboards spiked more than 204%. Orders for American football training equipment (up 133%), chin straps (up 132%), and protective gear (up 132%) also saw significant increases. Cheerleading pompoms, school uniforms, and sports drinks saw higher sales as well.
Warm and toasty: As the mercury dipped, Shopify customers prioritized making their homes comfortable, reaching for cozy essentials. Orders for onesies popped 160%. Meanwhile, quilting thread (up 104%) and rocking chairs (up 90%) also racked up sales. Orders for mattress pads rose 62%. Quilts and comforters were close behind with a 55% increase in sales.
Holiday prep: With Halloween just a few days away, the holiday season is pretty much here, especially for Shopify customers. Orders for popcorn makers jumped 101% and sales of party supply kits increased 85%.
The holidays also means people get together more often. Naturally, shoppers stocked up on hosting essentials like cake pans and molds (up 89%), sauté pans (up 55%), slow cookers (up 44%), and serving trays (up 43%). Orders for inflatable party decorations also rose 72% in October.
Board game season: The chilly weather is also sparking a demand for indoor games and entertainment. Orders for gaming pads, air hockey tables, and sports trading cards popped at 150%, 149%, and 141%, respectively. Demand for jigsaw accessories (up 109%), action figures (up 80%), and toy cars (up 79%) also increased significantly.