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TGI Fridays and Red Lobster have both declared bankruptcy in recent months.
You tell us: Do you think TGI Fridays or Red Lobster is more likely to still be in business a year from now? Cast your vote here.
Circling back: Last time, we told you about how Australian surfwear brand Rip Curl is awarding points for every wave that its loyalty club members catch. It’s an example of brands increasingly awarding points for behaviors besides purchases, what some call “emotional loyalty” as opposed to transaction-based “rational loyalty.”
We asked whether you thought it was a good strategy for brands to award loyalty points for actions besides purchases, and the vast majority of you did, with 78.8% of you responding it was a good strategy, 18.2% of you responding it was not a good strategy, and 3% of you responding that you didn’t know or weren’t sure.