Band-Aid Brand joins forces with the Metropolitan Museum of Art

Who ever said treating a scrapped knee couldn’t be a cultural experience? If you thought high art and a first-aid kit had nothing in common, think again. Band-Aid Brand has gotten an artsy makeover courtesy of The Metropolitan Museum of Art.

As part of an exclusive collaboration, the duo have released a collection of first-aid products including decorative bandages, a classic metal tin package, and first-aid bags.

The artwork featured on the products was carefully chosen through a vetting process that included “in-depth consumer research to ensure we selected pieces that shoppers would connect with the most,” according to Steven Maseda, head of US wound care at Band-Aid owner Kenvue.

“The selected works by Katsushika Hokusai and William Morris—renowned 19th-century artists from different cultures—are united by the mutual celebration of nature in their work and the use of the woodblock printing technique, which allowed production of multiples numbering into the thousands,” Josh Romm, head of global licensing and partnerships at The Met, told Retail Brew via email.

Although certainly unique, this isn’t the first time Band-Aid has struck up an unusual partnership. The brand has previously created collections in collaboration with Disney, Marvel, and Paramount.

But with the Met, the brand hopes to blend “world-class artistry with everyday care,” according to a statement, and in the process, make art more accessible.

“We’re always looking for unexpected ways to surprise and delight consumers, whether that’s through fun designs, unique packaging or exciting partnerships, all while delivering the best wound protection technology,” Maseda said, adding that the brand will continue its relationship with the Met in an effort to find new ways to connect with its consumers.

All right, BRB, we have to go tend to this paper cut.