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Hot Topic: Most have been disappointed by the shade of red of online purchases

Take our poll: Will tariffs increase instances of shrinkflation?

A red leather couch.

Sensorspot/Getty Images

less than 3 min read

As new tariffs make supplies and ingredients more expensive, it could increase the practice of shrinkflation, when brands shrink their products, often imperceptibly, while charging the same price or more.

You tell us: Do you think new tariffs will increase instances of shrinkflation? Cast your vote here.

Circling back: Last week, we told you about a Yopt report that found 7 out of 10 online reviews that mention the color red are negative, often because the color looks different in person. We asked if you’ve experienced this disappointment. The majority of you, 61.8%, have been disappointed because red products you ordered looked different in person, while 38.2% have not been thusly disappointed.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.