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Hot Topic: New tariffs will increase shrinkflation, say 96.3% in poll

At the mall, it’s where band tees are the only tees. In Retail Brew, it’s where we invite readers to weigh in on a trending retail topic.

Side by side comparison of containers of yogurt, one smaller than the other, with the word "shrinkflation" spelled out below.

Tanaonte/Getty Images

less than 3 min read

While retail trade groups including the National Retail Federation and the Retail Industry Leaders Association have spoken out against tariffs by the Trump administration, no retail industry group has sued to stop the tariffs, according to reporting by Bloomberg. That’s even though research by at least one, the Retail Industry Leaders Association, suggested such a suit could succeed.

You tell us: Do you think a possible lawsuit by a retail association would stop the Trump administration’s tariffs? Cast your vote here.

Circling back: Last time, we asked you about whether you thought new tariffs will increase instances of shrinkflation, the practice of brands reducing the size of their products, often imperceptibly. Your response, in a word, was duh. A staggering 96.3% of you said yes, tariffs will increase the instance of shrinkflation, while just 3.7% of you said it wouldn’t.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.