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A few months ago, Retail Brew reported on how CEO and creative director Chelsea Hansford transformed Simon Miller, one of Instagram’s favorite fashion brands, from one focused on denim to the luxury womenswear-only brand it is today.
“I’ve always had this woman in mind: She’s creative, meaning she’s expressive; she’s bold; she wants to wear garments, accessories…that speak; but she’s working, so she’s on the go; she’s got to feel comfortable; she’s got to be attainable,” Hansford told us in February.
A key part of the brand’s overhaul has been engaging with influencers and other brands, including Mango. Hansford told us a collab featuring a summer collection was in the works for May.
Fast forward to…now: Simon Miller and Mango recently hyped the partnership with a press event in Menorca, and a Mediterranean cruise.
Designed at Mango’s Hangar Design Center in Barcelona, the collection focused on “proximity sourcing and manufacturing.” The majority of the fabrics came from Spain, and the items were tailored in Morocco and Turkey.
“We took charge of the majority of the design, branding, concept, and storytelling aspects,” Hansford told Fashion Network. “Mango, on the other hand, assumed the responsibility for development and production, as well as orchestrating the breathtaking campaign set aboard a cruise ship.”
Priced between $35.99 and $249, the line makes Simon Miller a little more accessible and affordable than it typically is. Plus, Mango’s global footprint helped Simon Miller tap into markets beyond the US, including Europe, the UK, and Mexico.