Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
Hello, it’s Friday, and you know what that means: Yep, another edition of weird news in the world of retail. As always, we’ve scoured the internet to get you the oddest, funniest, and most unbelievable pieces of retail news. Alright, enough suspense. Keep reading to learn more.
For instance, one fast food restaurant is on the hunt for a very important executive to take on the job of a Chief Avocado Officer. Meanwhile, a California-based wine brand is paying the price for aging its wines for 12 months at the bottom of the ocean.
- Forget being a CEO; Shake Shack is now advertising a Chief Avocado Officer role that pays $3,000 in the form of an “avocado stipend.”
- Eggo has partnered with a distilling company to launch something called Eggo Brunch in a Jar, a cream liqueur that combines waffle, bacon, and maple syrup flavors.
- Ocean Fathoms, a California-based wine retailer, was ordered to destroy 2,000 bottles of wine that were aged at the bottom of the Santa Barbara channel for 12 months.
Our eagle-eyed (and loyal) newsletter readers will remember an item in our Friend of Faux? section that was in fact very weird but alas, not true. We said an Italian man is suing Dunkin’ in Italy for serving “inauthentic espresso.” And, OK, we all know Italians love their espresso, but c’mon—we also all know Dunkin’ is really mostly a stop for a killer iced coffee, and who doesn’t love that?