Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
Beef has been so integral to the McDonald’s Big Mac that an ingredient-listing jingle created in 1974 and resurrected several times since gave it top billing: “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” So it’s no wonder that news that another protein is sliding between those sesame seed buns—with this week’s debut in the US of the Chicken Big Mac—is grabbing headlines.
You tell us: Are you interested enough in the Chicken Big Mac that you’d make a special trip to McDonald’s to try it? Cast your vote here.
Circling back: Last week, we asked what you were most likely to do when a product you wanted to buy was, as increasingly is the case, in a locked…um, case. Fewer than one in five of you (19%) said you’d summon an employee to unlock the case and complete the purchase. That’s even fewer than in a recent Consumer World reader survey, when, as we reported, 32% of respondents said they’d summon an employee to unlock the case.
As for what our readers would do in the locked-case scenario, the most common answer, at 46.4%, was purchase the item online instead, followed by 25.5% who’d go to another brick-and-mortar store to purchase it there, and 8.5% who’d purchase a similar item in the store that wasn’t locked up.