Saucony breaks into StockX’s top five fastest growing sneakers sellers

Athletes count on their footwear to help them win, but the footwear itself is competing too, for popularity and sales. And an excellent barometer for which shoe models are running circles around their competitors is the annual sales and trend report from StockX, the peer-to-peer resale platform that’s popular with sneakerheads and the shoe-obsessed, and whose many other categories include apparel and electronics.

For 2024, Chinese brand Anta was the fastest growing sneaker brand, with sales growing 1,901% on the platform, which StockX attributes to the popularity of Kyrie Irving’s shoe line, Kai 1. Anta was followed by the Parisian brand Maison Margiela, which grew 425%, Japanese brand Asics (350%), and Italian brand Dolce & Gabbana (185%).

Saucony, the US brand, was the fifth fastest-growing, at 120%. The top selling sneakers will surprise no one, with Nike at the top, followed by Jordan Brand, Adidas, and New Balance.

As for Saucony, a retro and performance running stalwart, StockX attributes its surge to successful collabs with brands like Jae Tips, Trinidad James, and Minted New York.

Best foot forward: When it comes to shoes, the top five sellers were dominated by aesthetically challenged yet undeniably trendy brands, with Ugg (who else?) at the top, followed by Crocs, and Birkenstock at No. 4. Less bulbous brands on the list were Timberland, at No. 3, and Gucci at No. 5.

Fleeter of foot than you might expect was Clarks’s Wallabee, which debuted in 1968, and which, along with pairing well with grandpa’s bell-bottoms back when, has been a favorite of the likes of Slick Rick, Ghostface Killah, and Pharrell Williams. It was a marketing push last year that included declaring April 26 the inaugural Wallabee Day that StockX credits for the Clarks brand overall growing 13% in 2024, behind the fastest grower, Gucci, which grew 410%, Timberland (237%), and Birkenstock (54%).

To help the Wallabee, with its famous bouncy crepe soles, continue to grow this year, perhaps another marketing campaign is on the horizon: “Make America crepe again.”