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Hot Topic: Most think writing on cups won’t help Starbucks customer experience

Plus, are you making pre-tariff purchases?

A Starbucks barista serves a coffee that has "Hello Again!" written on the paper cup.

Starbucks

less than 3 min read

A recent survey by CreditCards.com found that 1 in 5 Americans are buying more products than usual as a result of President Trump’s proposed tariffs—their rationale being that the items could become more expensive if the tariffs go through.

You tell us: Have you made a recent purchase sooner than you would have otherwise because of President Trump’s proposed tariffs? Cast your vote here.

Circling back: Last time, we told you that Starbucks is requiring baristas to write customers’ names and notes like “You’re amazing!” on cups to appeal more to customers, so we asked if you thought the new practice really would improve the customer experience at Starbucks. No, it won’t, responded 67.5% of you, while 27% thought the notes would improve the customer experience, and 5.5% didn’t know or weren’t sure.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.