While the last presidential election may have found the cannabis business leaning toward Kamala Harris because of her years of advocacy for cannabis reform, the Trump presidency may benefit the industry in another way: His being in office makes people want to get more high.
Among US cannabis users, 50% said they would be consuming more of it during the new presidential administration, according to a Harris poll commissioned by Royal Queen Seeds, a Barcelona-based company that markets cannabis seeds to home growers.
Most likely to increase their intake: women aged 21–34, with nearly 6 in 10 (59%) saying they’ll consume more.
It will come as no surprise that the most likely to be reaching for another edible are those watching their stocks do jumping jacks during tariffpalooza, namely users with household incomes of $100,000 or more. Among that income bracket, 55% of current users said they expected to consume more cannabis during this presidency.
But while their customers may be buying greater quantities these days, the cannabis industry is no different than others when it comes to decrying the impact of Trump’s tariffs.
Tariffs are “a direct threat to profitability and scalability,” Arnaud Dumas de Rauly, a cannabis consultant and chair of trade group VapeSafer, told MJBizDaily. “The cannabis industry is dangerously exposed to global supply-chain risks—many of which just got a lot more expensive overnight.”
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